20th anniversary exhibition sparked huge interest in Finland and Ivana Helsinki

September 25, 2018
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By its closing time on September 24th 2018, ”Love Stories, Road Trips and Dresses” – 20 years of fashion and lifestyle by Ivana Helsinki successfully gathered nearly 3000 visitors interested in fashion, design and Finland.

In many ways, Ivana Helsinki returned to their roots with this exhibition. Established in 1998 by Paola and Pirjo Suhonen, the now renowned fashion and lifestyle brand first came to Japan very early on. This, along with the history as well as the future of the brand, was also discussed in the talk event on September 20th. Lead by Anna-Maria Wiljanen, Head of the Finnish Institute in Japan, and prompted by questions from the audience, the Suhonen sisters also discussed their life philosophies as well as their creative process.

A new Ivana Helsinki book was delivered to the exhibition directly from the printing company. The book portrays the brand’s history through 100 printed fabrics and the stories behind them.


Collaboration between the Finnish Institute in Japan and Ivana Helsinki will continue in the future with a project combining science and culture.